About Me

I’m a passionate UX designer and front-end web developer dedicated to creating intuitive and user-friendly digital experiences. My journey in UX design is driven by a love for clear communication and a desire to make technology accessible and enjoyable for everyone.

I bring a solid background in technical writing and communication, excelling at transforming complex information into straightforward and engaging content. My goal is to guide users seamlessly through their interactions with digital products, ensuring they can achieve their goals with ease.

In addition to my professional role, I freelance as a front-end web developer and UX designer through my company, Santoro Digital Design. This entrepreneurial venture allows me to work on diverse projects and continually refine my skills.

I also have extensive experience in the automotive industry, where I spent over a decade working in quality control. My expertise in data analytics has been pivotal in driving changes and improvements, ensuring high standards and efficiency.

I'm constantly exploring the latest trends and best practices in UX design, eager to implement innovative strategies that enhance user interactions. My approach is grounded in empathy, always considering the diverse needs of users to create inclusive and seamless experiences.

Outside of my professional life, I enjoy training in Brazilian Jiu Jitsu, exploring nature, and traveling with my wife and dogs. Balancing my passion for design with these personal interests helps me stay motivated and brings a well-rounded perspective to my work.

Let’s connect and create exceptional user experiences together!

So, who am I?

Skills

  • Text with different font sizes, emphasizing reading order

    UX/UI Design

    Wireframming- ability to create blueprints of the design projects, laying out content and functionality on a page.

    Prototyping- skill in developing prototypes to test and refine interactions before final implementation.

    Information Architecture- understanding of how to structure and organize information efficiently.

    Visual Design- a keen eye for aesthetics, including layout, color theory, typography, and branding.

    UX Writing- crafting clear and concise copy that guides the user through the interface.

    Interaction Design- designing engaging interfaces with thoughfu interactions.

    Mobile Design- specializing in creating responsive and adaptive designs for mobile devices.

  • Collaborative UX research concept with hands and keywords like "Search," "Analysis," "Data," and "WWW"

    User Research

    My approach to user research is methodical and empathetic. I specialize in uncovering the needs and the pain points of target users to provide the sharpest insights for exceptional design solutions. My user research skills are grunded in a variety of methods that reveal underlying problems and design opportunities, ensuring that every product I work on is deeply informed by user needs.

    Key aspects of my user research experience include:

    Ethnographic Studies

    Surveys and Questionnaires

    User Interviews

    Usability Testing

    Competitive Analysis

    Persona Development

    Journey Mapping

  • Hand-drawn mobile interface sketches for a college website including sections for technical communication, degree programs, and student life navigation options.

    Prototyping

    Prototyping is the bridge between visual concepts and fully functional user experiences. My prototyping skills enable me to translate high-level design ideas into interactive models that sakehol can see, touch, and test. My expertise includes:

    Interactive Prototypes

    High-Fidelity Prototypes

    Rapid Prototypes

    User Testing

  • Responsive Design

    Responsive Design

    I utilize semantic HTML5 to structure content, ensuring accessibility and Search Engine Optimization.

    With CSS, I implement flexible layouts using Flexbox and Grid systems that enable content to flow smoothly across different resolutions.

    I use media queries to tailor CSS styles to respond to width, height, and viewing orientation. With the use of fluid grids, I employ percentage-based sizing to create a flexible foundation. I use flexible images to implement techniques to allow images to scale within their containing elements.

Education and Certifications

  • Bachelor of Science in Graphic Information Technology - User Experience

    Arizona State Univeristy - 2024

  • Lean Six Sigma - Green Belt

    Purdue University - 2021